It can be hard sometimes to choose the right color or set of colors for a project. Learning what different colors may mean to your audience and matching the right ones to the goals of your project takes research and careful thought. Different shades, tones and tints of the same color can have a very different impact. Today we will explore the Western meanings of eight common colors. (more…)
I had a problem a lot of designers face. I spend so much time designing other people’s web sites and assorted miscellany that things like the design of my own site tend to fall to the wayside. I had a long weekend ahead of me and a fire in my belly after seeing some of the amazing designs of other people. It was time to take action. It began with a clean up of the overall layout and template of the site, but I was still lacking an awesome hero header for my home page. After some time spent thinking about what I do and what it means, I was ready to start concepting and sketching. The full case study is available in the new case study section of this site. You can see the end result on the home…
Sometimes we need a quick jolt of inspiration to get out of a color rut. I often hear from other designers that they use the same colors over and over again. There are perfectly good reasons why – we may be known for a certain color palette (Nubby and her black, white and reds), or be restricted by brand guidelines or we just gravitate to some colors. While constraints are great, pushing ourselves progressively as creatives means going outside our comfort zones and also challenging standards. Color is a great way to alter mood, focus, and revitalize. Today I’m taking a quick look at three sources of color inspiration with a gaming theme. (more…)
I was recently asked how a designer can make sure the colors on the screen and the colors on the printer are the same. The hard and short answer is a glowing screen and a printed piece of paper will never look quite the same. They are two different mediums. If you look around you on a typical day, you will also notice lit up signage, billboards, vehicles, packaging, and clothing. Many of those are also produced using a color match system. If you take one color, even a color system matched color, it will not look exactly the same to the naked eye across difference materials. (more…)
I asked other designers what they were struggling with when it came time to pick a color theme. They gave me a wide range of answers, some about how easy it is to fall into a color rut, while others tend to browse colors and hope for the best. Others mentioned struggling with issues of contrast. These are all challenges we face as creative people. Asking ourselves the right questions and honing our eye for color can help us overcome them and be more effective with our designs. (more…)
