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Color Secrets: Brightness

Color Secrets: Brightness

There has been a trend lately in app design where white or very light backgrounds are paired with minimal use of color and flat, simplified shapes. Why this shift when sites had been trending darker and darker? Is it the Star Wars reboot? A renewed interest in futurism? Or are we just all tired of looking at gray or black displays? As more and more sites provide lighter sites or options to choose what backgrounds we want, designers and user experience professionals will need to take another look at how people are using devices as part of their daily lives. People don’t use devices in well lit, climate controlled areas. Being able to observe and take into account the key environments where users are will then have an impact on choices about color including brightness, contrast and saturation. My personal ideas about why…

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