Vibrancy is about how intense a color is, how strong the color appears to be. It is not just how bright or colorful it is, instead it is more about how pure and vivid the color is. Artists who use physical paints often use this term to describe how well a color matches the original paint out of a tube or to compare two colors next to each other. Digital artists and creatives also use vibrancy, usually as a way to compare an object’s color to a background or another element. Vibrancy can be good but also bad. Two strong colors like orange and blue hues tend to look like they are visually vibrating when they are next to each other. This is why people usually try to use a vivid color paired with a duller or desaturated color. Navy…
