Infographics that look great are the norm. To really stand out, it takes more than cool graphics and an interesting layout. It all starts with the story. Here are five questions to ask yourself when planning an infographic.
- Who is the audience?
- What is the key thing you want people to know? The narrower the focus the better.
- When does the story take place? Is it about a future problem or something happening right now? Will putting a time/date on it create a sense of urgency? Does that contribute to the key message?
- How does existing data support your message?
- Where is the story set?