I asked other designers what they were struggling with when it came time to pick a color theme. They gave me a wide range of answers, some about how easy it is to fall into a color rut, while others tend to browse colors and hope for the best. Others mentioned struggling with issues of contrast. These are all challenges we face as creative people. Asking ourselves the right questions and honing our eye for color can help us overcome them and be more effective with our designs.
Continue reading Testing Color Theme Tools and Getting Out of a Color Rut
Infographics that look great are the norm. To really stand out, it takes more than cool graphics and an interesting layout. It all starts with the story. Here are five questions to ask yourself when planning an infographic.
- Who is the audience?
- What is the key thing you want people to know? The narrower the focus the better.
- When does the story take place? Is it about a future problem or something happening right now? Will putting a time/date on it create a sense of urgency? Does that contribute to the key message?
- How does existing data support your message?
- Where is the story set?
Continue reading Planning a Successful Infographic