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What Does That Color Mean?

eight common colors with different meanings

It can be hard sometimes to choose the right color or set of colors for a project. Learning what different colors may mean to your audience and matching the right ones to the goals of your project takes research and careful thought. Different shades, tones and tints of the same color can have a very different impact. Today we will explore the Western meanings of eight common colors. (more…)

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Planning a Successful Infographic

planning mind map

Infographics that look great are the norm. To really stand out, it takes more than cool graphics and an interesting layout. It all starts with the story. Here are five questions to ask yourself when planning an infographic. Who is the audience? What is the key thing you want people to know? The narrower the focus the better. When does the story take place? Is it about a future problem or something happening right now? Will putting a time/date on it create a sense of urgency? Does that contribute to the key message? How does existing data support your message? Where is the story set? (more…)

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