Color theory Archives - Lee Suzanne Jordan Studio

Posted on November 30, 2016February 15, 2017 by leesjordan

Color Secrets: Vibrancy

Vibrancy is about how intense a color is, how strong the color appears to be. It is not just how bright or colorful it is, instead it is more about how pure and vivid the color is. Artists who use physical paints often use this term to describe how well a color matches the original paint out of a tube or to compare two colors next to each other. Digital artists and creatives also use vibrancy, usually as a way to compare an object’s color to a background or another element. Vibrancy can be good but also bad. Two strong colors like orange and blue hues tend to look like they are visually vibrating when they are next to each other. This is why people usually try to use a vivid color paired with a duller or desaturated color. Navy…

Posted on November 20, 2016February 15, 2017 by leesjordan

Color Secrets: Brightness

There has been a trend lately in app design where white or very light backgrounds are paired with minimal use of color and flat, simplified shapes. Why this shift when sites had been trending darker and darker? Is it the Star Wars reboot? A renewed interest in futurism? Or are we just all tired of looking at gray or black displays? As more and more sites provide lighter sites or options to choose what backgrounds we want, designers and user experience professionals will need to take another look at how people are using devices as part of their daily lives. People don’t use devices in well lit, climate controlled areas. Being able to observe and take into account the key environments where users are will then have an impact on choices about color including brightness, contrast and saturation. My personal ideas about why…

Posted on November 1, 2016February 15, 2017 by leesjordan

Five Quick Color Tips For Your Next Project

Many developers and designers I talk to are very frustrated when it comes time to pick colors for a project. It can be hard to choose the right color or set of colors for a project. I want to share with your five quick tips for using color in your next project so you can make the best user experience possible. (more…)

Posted on September 24, 2015October 28, 2016 by leesjordan

Five Tips for Creating Better Color Palettes for the Web

Color palettes using simple and complex colors

I’ve put together five tips for creating better color palettes based on a recent talk I gave to computer science students. Faced with working on their first mobile apps or sites, they had never really been given advice on choosing color palettes. I realized this is one of those gaps in knowledge; part of the missing manual of design experience you build over time as a developer or designer. I hope you find them useful too. (more…)

Posted on September 17, 2015October 28, 2016 by leesjordan

What Does That Color Mean?

eight common colors with different meanings

It can be hard sometimes to choose the right color or set of colors for a project. Learning what different colors may mean to your audience and matching the right ones to the goals of your project takes research and careful thought. Different shades, tones and tints of the same color can have a very different impact. Today we will explore the Western meanings of eight common colors. (more…)

Posted on August 17, 2015October 28, 2016 by leesjordan

Finding Color Inspiration in Games

Commodore 64 color palette by Ricardo Cancho Niemietz

Sometimes we need a quick jolt of inspiration to get out of a color rut. I often hear from other designers that they use the same colors over and over again. There are perfectly good reasons why – we may be known for a certain color palette (Nubby and her black, white and reds), or be restricted by brand guidelines or we just gravitate to some colors. While constraints are great, pushing ourselves progressively as creatives means going outside our comfort zones and also challenging standards. Color is a great way to alter mood, focus, and revitalize. Today I’m taking a quick look at three sources of color inspiration with a gaming theme. (more…)

Posted on August 7, 2015October 28, 2016 by leesjordan — 1 Comment

Secrets to Color Matching Monitors and Printers

I was recently asked how a designer can make sure the colors on the screen and the colors on the printer are the same. The hard and short answer is a glowing screen and a printed piece of paper will never look quite the same. They are two different mediums. If you look around you on a typical day, you will also notice lit up signage, billboards, vehicles, packaging, and clothing. Many of those are also produced using a color match system. If you take one color, even a color system matched color, it will not look exactly the same to the naked eye across difference materials. (more…)

Posted on July 30, 2015October 28, 2016 by leesjordan

Testing Color Theme Tools and Getting Out of a Color Rut

I asked other designers what they were struggling with when it came time to pick a color theme. They gave me a wide range of answers, some about how easy it is to fall into a color rut, while others tend to browse colors and hope for the best. Others mentioned struggling with issues of contrast. These are all challenges we face as creative people. Asking ourselves the right questions and honing our eye for color can help us overcome them and be more effective with our designs. (more…)